Hai Lam Ha is a BSc Industrial Design student at the Eindhoven University of Technology. During his final bachelor’s year, he went on an exchange semester to the University of Tsukuba in Japan, where he was introduced to Kansei Design, an experience that further improved his approach to User-Centered Design. With a strong interest in User-Centered Design and emerging technologies such as Extended Reality (XR), Hai Lam has focused his prior research and design projects on serious games and virtual reality. His goal is to bridge the gap between the physical and digital worlds, designing meaningful and intuitive interactions that enhance human experiences.