Zhefan "Marcus" Yu

Zhefan "Marcus" Yu

Research Student

University of Tsukuba

Marcus Yu is pursuing his master’s degree at Tsinghua University. He graduated as a bachelor from Tsinghua University in 2013. He is passionate about assisting businesses and products to innovate by framing insights and exploring solutions. He has been enjoying a wide range of research works for more than six years in the field of Design Morphology and Design Management. Moreover, he worked as a professional designer at HUAWEI Technologies, Lenovo, Amazon Kindle, Intel, and CRRC (China railway rolling stock corporation), bringing out many launched products with great impact. He is recently focusing on the research of Kansei Design, Computational Design, and Generative Design.

Interests

  • Kansei Design
  • Computational Design
  • Generative Design

Education

  • MA in Design, 2020

    Tsinghua University

  • BA in Industrial Design, 2017

    Tsinghua University